Ford Figo, the particular hatchback was selected as the Indian Car of the Year (ICOTY) 2011 on 15th Dec 2010. In India, ICOTY is the top machine honor and Ford Figo has been chosen from the array of autos available in the fastest growing Indian car market place, for this prestigious prize. The laurels is in its sixth year and is given to a new motorcar after an extensive testing by selected jury fellow members which include far famed auto journalists in India. Michael Boneham, President and Managing Director of Ford India, was presented with the award from Dr R P Singhania, Vice-chairman and managing Director of JK Tyre & Industries at a grand mathematical function in Mumbai.
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| Ford Figo |
Mr Boneham told that, the laurels is the perfect talent for the Ford Figo to end the year. The honor is definitely a award from the best in the automobile industry. The jury member includes the most reputed motorcar newsmen which has stamped on the efforts of the company. Ford Figo is well know for its elegant aim, fuel economic system and pleasance forcing experience which is competitively priced for the Indian buyers. He further added that, the company is grateful to the jury fellow members and also to the emptors who has made Ford Figo a success.
The hatchback was taken by 11 jury fellow members through a multi direct voting system which is similar to the European Car of the Year selection criteria.
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| Figo Interior |
One of the jury members stated that, the jury fit that the US auto company has a success in Ford Figo when compared with its contenders. The hatchback has efficient ramming experience, two fuel economy powertrian option, savvy expressive style and wide insides and the pricing which played a very important role. The honor best case the makers as the auto makers tried difficult to entice the customers to catch the statuses and needs of the Indian purchasers. Since the launch of the hatchback For Figo, almost 60,000 motorcars have already rolled out in India which is a new record of its own and the motorcar has cemented its position in the Indian machine sector. Ford in India, sold 79,586 automobiles from Jan to Nov, 2010 filing a wage hike of 185 per cent over same prison term in 2009. Ford Figo has also made a mark in South African automobile marketplace and was among the finalist in the South African Car of the Year laurels, which is yet to be declared. The hatchback is also exported in the neighbouring country Nepal and by 2.
Source : Media
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